With so many possible combinations and potential points of contact, developing a lucrative partnership with an influencer for a marketing campaign can be a challenging and time-consuming project, full of trial and error. Today, partnering with those who have huge followings and can influence the behaviors and actions of target audiences has evolved into an impactful tactic that brands of all stripes are keen to leverage. While the status of “influencer” has certainly taken off since the rise of YouTubers and online celebrities, notable people have served as influencers to promote causes and businesses for centuries. Influencers have been used to reach target audiences for longer than many might imagine. Here, members of Forbes Agency Council discuss ways for a business to determine who should become the new, if perhaps temporary, face of the company when the CEO is responsible for bringing controversy to their company.ġ4 Smart Tips To Help Marketers Navigate Influencer Partnerships In such cases, companies still need to communicate externally to reassure consumers and investors and internally to keep employees and all stakeholders apprised of evolving situations. But what happens when a CEO comes under public scrutiny and pressure mounts on company leadership to address a reputational crisis or scandal introduced by the chief executive? In addition to leading the way as a visionary, the chief executive officer of any business typically serves as the de facto “face of the company,” answering media inquiries, doing live interviews and keeping employees, board members and other stakeholders up to date on the current business strategy, initiatives, results and outlook. from the University of Colorado and an executive degree from the Harvard Kennedy School in Global Leadership and Public Policy.ġ5 Ways To Choose A New 'Face Of The Company' When A CEO Is Under Scrutiny Lili holds a degree in Business Administration from Southwestern Adventist University, an M.B.A. She is an active supporter of minorities and women in business at the United Nations, the White House and is a mentor to the Stanford Latino Entrepreneur Leaders Program. Hispanic Chamber of Commerce, Top 100 Most Powerful Women of NY, among others. Hispanic Businessperson of the Year by the U.S. Some of her recent awards include 2019 Top 10 Innovation Catalyst by MM&M, 2019 Silicon Valley Visionary, 2018 U.S. She is also on the operating executive board of AUA Private Equity Partners and serves in the Harvard Women's Leadership Board, National Board of Directors of the YMCA USA and was appointed by New York City’s Mayor Bill de Blasio to be part of the NYC Tech Leadership Council. Lili is also one of only 2.6% of Latinos serving on a Fortune 500+ public board, as an independent director at Zumiez (NASDAQ: ZUMZ). She is a regular TV commentator seen on Fox News, Fox Business and CNN en Español. Some of her clients include Aetna, Prudential, Google, Merck, PepsiCo, among other Fortune 500’s. Her firm is globally recognized as a leader in AI-powered market insights, business consulting and marketing strategies designed to tap into growth markets to turn cultural trends into profits. tech innovator, Ted Talk speaker and World Economic Forum Young Global Leader.Īfter a successful corporate career, including a 10-year tenure at Johnson & Johnson, where she pioneered various multicultural market strategies and co-founded the Hispanic BRG “HOLA” Lili co-founded CIEN+ and CulturIntel. Lili is an award-winning entrepreneur, recognized cultural intelligence® expert, A.I.
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